Tiger Woods’ son leads The Caddie Network’s latest Collegiate Golf NIL market values despite still searching for consistent results on the course.

Charlie Woods has become the highest-valued name in collegiate golf NIL history, underlining the growing influence of star power and social media in the modern game.

The son of 15-time major champion Tiger Woods sits atop the latest Collegiate Golf NIL market valuations released by The Caddie Network, receiving a record estimated valuation of $3 million.

The figure, published for the week beginning July 2, 2026, is the highest Golf NIL valuation awarded since the rankings were introduced in 2024.

Charlie, who has amassed 164,000 social media followers, edges fellow Florida State commit Kai Trump, whose enormous online audience of 9.2 million followers helps generate an estimated NIL valuation of $2.25 million.

Kai, who got invited to compete at The Annika on the LPGA last season, is the daughter of Vanessa Trump, the girlfriend of Tiger Woods.

She is also the granddaughter of golf-avid U.S. President Donald Trump.

While performance remains a key ingredient in NIL calculations, the rankings also heavily weigh influence, exposure and marketability — areas where Woods continues to stand apart from virtually every player in amateur golf.

Check out the top 10 collegiate golf NIL market values, per The Caddie Network, below.

Rank	Player	School / Location	Social Followers	NIL Valuation
1	Charlie Woods	Jupiter, Florida	164,000	$3 million
2	Kai Trump	Miami	9.2 million	$2.25 million
3	Miles Russell	Jacksonville Beach, Florida	150,000	$1 million
4	Preston Stout	Oklahoma State	7,200	$800,000
5	Ethan Fang	Oklahoma State	12,000	$625,000
6	Luke Poulter	Florida	29,000	$550,000
7	Kihei Akina	BYU	5,100	$500,000
8	Mason Howell	Georgia	29,000	$500,000
9	Josiah Gilbert	Auburn	5,500	Not disclosed
10	Tyler Weaver	Florida State	5,200	Not disclosed

Charlie Woods’ value extends far beyond tournament results

Unlike many of the names near the top of the rankings, Charlie’s valuation has not been driven primarily by his competitive record.

His results in 2026 have been modest.

The 17-year-old American has played seven ranked events this season, with his best finish coming at the Junior Orange Bowl International, where rounds of 73-72-71-72 earned him a share of 19th place.

Outside of that performance, Woods has yet to register another top-25 finish this season.

His struggles continued at the recent AJGA Simplify Boys Championship at Carlton Woods, where rounds of 81, 80 and 74 left him second-last in the field, finishing 31 shots behind champion Grayson Baucom.

Despite those results, Charlie’s commercial appeal remains unmatched.

Every appearance attracts significant crowds, with fans regularly following him around tournament venues in numbers rarely seen at junior events.

One of the most notable examples came during the 2024 Cognizant Classic pre-qualifier, where spectators ignored marshal instructions to walk alongside Woods during his round. One fan even reportedly asked him to sign a copy of a book written by his father, while another had taken her granddaughter out of school simply to watch him play.

That level of public interest has become a major factor in his NIL value.

Charlie verbally committed to Florida State University earlier this year as part of the Class of 2027, choosing to remain in Florida rather than follow his father’s collegiate path to Stanford.

He is also reportedly represented by Players Group Management for NIL opportunities as his profile continues to grow.

His former high school coach, Toby Harbeck, previously acknowledged that NIL opportunities were inevitable.

“I’m sure someone’s going to approach him with NIL,” Harbeck told the Palm Beach Post in 2024.

“They’re so smart and they’ve got such good people around them that I think the only thing we need to be careful of is making sure we’re all aware of what’s going on and that deals with all kids.”

Miles Russell’s performances tell a different story

The contrast between Charlie Woods and future Florida State teammate Miles Russell highlights how NIL value is no longer determined by results alone.

Russell ranks third in The Caddie Network’s latest list with an estimated valuation of $1 million, despite boasting one of the strongest competitive records in amateur golf.

The teenager currently sits No. 1 in the AJGA rankings and No. 5 in the World Amateur Golf Ranking, having won the Junior Invitational in 2026 while finishing runner-up at both the Jones Cup Invitational and the AJGA Simplify Boys Championship at Carlton Woods.

Russell also qualified for this year’s U.S. Open, with Charlie serving as his caddie during final qualifying after narrowly missing out on earning his own place at Shinnecock Hills.

He went on to finish a highly respectable tied 39th on seven-over par at the 2026 U.S. Open.

Russell had his father caddie for him down the final hole, on what was Father’s Day.

The latest rankings demonstrate that elite performances can significantly boost NIL value, but few players possess the commercial profile that Charlie Woods inherited long before arriving on the collegiate stage.

As the NIL era continues to evolve, influence away from the golf course is proving almost as valuable as success on it.

Article originally appeared on: Golfmagic.com