According to Alan Shipnuck of The Firepit Collective, executives at LIV Golf are making an effort to “rein in” Greg Norman.

Shipnuck was at last week’s LIV Golf 2023 debut in Mexico, where “The Shark” didn’t speak to reporters. Shipnuck believes that was not by coincidence, and writing in his article this week, the journalist reported that a LIV executive said:

“Every reporter wants Greg to escalate things and he always takes the bait. It turns into, ‘Fuck me? No, fuck you!’ He almost can’t have a conversation without returning fire. Does this escalation behoove us? Clearly not. We’re trying to turn down the temperature.”

“In the quest to build a more self-sustaining business, LIV has off-loaded all of the travel costs to each team, though, recognizing the tour is still in its early days, it did supply a stipend for this season. (The plan is to abolish the stipend beginning in 2024.)

“Players still keep the individual money they win—in Howell’s case, that was a tidy $4 million—but the $3 million for the team victory goes into the Crusher coffers, not the players’ pockets.

“Each player is paid an annual salary by the team, and at year’s end bonuses and/or profit-sharing is a possibility. But that depends on how much the team earns and how much it spends, which has brought class wars to LIV.”

That is certainly an extraordinary development, with each team choosing to allocate funds in any way they see fit. For instance, Brooks Koepka is choosing to give each player of Smash GC an allowance for travel and hotels.

“The Smash is giving team members a set amount that can be spent however they want, but if a player burns through this allowance, he is on the hook for his expenses for the rest of the season.”

2023 has already brought massive changes to LIV Golf, and there is seemingly an attempt to make the cash flow of the league more sustainable long term.

Article originally appeared on: Golfwrx.com