The Masters is adding a new tournament broadcast partner next spring—and in the process continuing to move boldly into a new content platform.
Augusta National announced Tuesday that Amazon Prime Video will stream first- and second-round coverage in the U.S. Thursday and Friday from 1 to 3 p.m. This will serve as a lead-in to ESPN’s early-round coverage from 3 to 7:30 p.m.
Weekend tournament coverage will continue to be on CBS. The tournament will still offer other streaming options on the Masters’ website.
Amazon, like other streamers, has strengthened its position in the live-sports arena. Four years ago it added Thursday night football games from the NFL, while this fall it will begin to broadcast NBA contests. At the time of the announcement it was unclear if Amazon would supply its own broadcast team or use partners associated with ESPN, CBS or the club.
The tournament’s follows 2025 addition of Paramount+ for Saturday and Sunday early coverage, as the club continues to expand the Masters’ reach to new and bigger audiences. It also comes following interesting audience results from 2025. Rory McIlroy capturing the career Grand Slam brought the tournament’s biggest TV audience in seven years, while Paramount+ said its Masters coverage was its highest non-NFL sports draw in the streamer’s history. Conversely, ESPN ratings were down significantly from 2024.
“Working alongside Amazon in this capacity is an exciting opportunity for the Masters Tournament and its fans,” Ridley said in a press release. “We are proud of our longstanding partnerships with CBS Sports and ESPN, who have set the highest standard for broadcast coverage of the Masters. The addition of Amazon will only further our abilities to expand and enhance how the Tournament is presented and enjoyed.”
The news comes weeks after the tournament announced it is expanding exemptions to national open winners while no longer granting automatic invites to winners of the PGA Tour Fall events.
Chairman Fred Ridley today announced @primevideo will debut as a domestic broadcaster of the Masters Tournament next April. pic.twitter.com/bz95ALj0EE
— The Masters (@TheMasters) September 16, 2025
Article originally appeared on: GolfDigest.com